Commissioned by ScribbleLive for the major task of crafting their new branding.
Rebranding an established organization is quite challenging because instead of creating everything from scratch, you need to take into account the existing brand equities that previoulsy represented the brand. In that regards, our main objective was to craft a strong brand mark that will inspire trust, stay in tuned with the key selling points and communicate efficiently the brand story at the various touch points.
We crafted few early ideas loosely inspired by the infinity loop, the Möbius strip and arches/radiations from connectivity. We explored a good deal of variations from simple tweaks to wild concepts and ended up merging together the infinity loop, the möbius strip concepts and the letter « S » into a distinctive, simple shape.