Corporate made stylish - brand image


One of the biggest challenge with PMI-Montreal was to offer a fresher, more appealing look without being too far away from the guidelines of the umbrella brand PMI International. We kept the official colors scheme for coherence purposes, but we manage to add a significant amount of "punch" with triangular shapes, a new font combination and a more clever layout strategy. The sub-brand now has a defined visual personality.

The new brand image will be deployed gradually from fall 2013 until spring 2015 with a new sets of collateral designs (annual report, programs, stationary) and advertising.